Accomplishing Goals: A Guide to Getting Stuff Done

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Did you set goals for the new year? Want to be more successful setting and achieving your goals? To discover how to accomplish goals, and to hear about the Kickstarter campaign for his new book, I interview John Lee Dumas. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media […]

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– Your Guide to the Social Media Jungle

 

Accomplishing Goals: A Guide to Getting Stuff Done

Carols in the Domain sheds 198,000 metro viewers as Ten’s Big Bash dominates weekend

downloadSaturday evening’s broadcast of Woolworths’ Carols in the Domain pulled in 753,000 metro viewers for channel Seven, well down on last year’s metro audience of 951,000.

The carols were outrated by an episode of New Tricks on the ABC which managed 849,000 viewers to top the night, while the Big Bash League cricket also kept it off the top of the demographics.

Game three of the Big Bash on Saturday saw 566,000 metro viewers (excluding Perth) tune in for session one, building to 748,000 for session two.

On Sunday, the Big Bash saw 483,000 metro viewers, including 60,000 in Perth, tune in for session one of game four between the Sydney Sixers and Hobart Hurricanes, building to 582,000 for session two.

The evening match between Melbourne Stars and the Sydney Thunder 834,000 metro viewers tune in, climbing to 910,000 for session two.

Session two was the most-watched program across the key advertising demographics (16-39, 18-49 and 25-54), with game five’s session one the second most-watched show.

The Big Bash helped Ten win the evening with a healthy audience share of 20.8 per cent, ahead of closest rival Nine’s share of 16.4 per cent. Seven claimed third place with an audience share of 14.9 per cent as the ABC settled for a share of 12.8 per cent.

However, when secondary channels are accounted for the Nine Network won the evening with an audience share of 27.8 per cent, ahead of the Ten Network’s total share of 27 per cent.

The most-watched program of Sunday evening was Nine News which grabbed 919,000 metro viewers as Seven News was watched by 861,000.

Nine’s 60 Minutes summer edition was watched by 705,000 at 7pm, out-rating Seven’s Sunday Night summer edition which pulled in 623,000 metro viewers at 7pm.

In the 8pm timeslot, Seven’s The Force – Behind the Line was watched by 524,000 and Nine’s Atlantic – Wildest Ocean on Earth had a metro audience of 542,000.

On the ABC, Grand Designs was watched by 573,000 (7.30pm) and Inspector George Gently (8.30pm) was watched by 556,000.

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Carols in the Domain sheds 198,000 metro viewers as Ten’s Big Bash dominates weekend

ShiftWear: Customize & Animate Your Sneakers

Everyone wants to rock individual style, so imagine if you could have a connected shoe? Introducing ShiftWear… sneakers that give users creative control over the designs they can instantly animate and display on their sneakers, using their smartphones. How are these not the coolest shoes ever?! The new ShiftWare shoes are on indiegogo, and have […]

ShiftWear: Customize & Animate Your Sneakers

How to Make Better Facebook Video Ads

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Have you tried Facebook video ads? Looking for better ways to connect with your Facebook audience? Small adjustments to the way you design and target your Facebook video ads can increase your engagement and conversions. In this article you’ll discover seven tips to improve your Facebook video ads. #1: Tailor to Audience Preferences Rather than create […]

 

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How to Make Better Facebook Video Ads

Toyota: Fueled by the Future Ad

Well, the question was who would be making Back To The Future Ads, and it looks like Toyota might have come out on top, getting Michael J. Fox and Christopher Lloyd (Marty McFly and Doc Brown) on board to launch the new Toyota Mirai hydrogen fuel car. The full-length 5 minute version pays homage to […]

Toyota: Fueled by the Future Ad

Hawkesbury community radio reprimanded by ACMA for failing to include the community

Hawkesbury Radio

Community radio station Hawkesbury Radio has earned the ire of the media watchdog over its failure it to broaden its membership and better engage the public in its community.

The Australian Communications and Media Authority (ACMA) has been forced to issue new requirements – so called “remedial action” – to Hawesbury Radio, which operates licence 2VTR in Windsor, New South Wales, after it was first reprimanded over its lack of community involvement, back in March 2014

The ACMA found the committee operating the licensee were in breach of a legal licence condition requiring all community radio stations to encourage community participation in the operations of 2VTR – a key differentiator between community radio and other commercial broadcasters.

Radio 2VTR was given an extended period to fix its community consultation problem voluntarily, with last year’s ACMA report noting the lack of engagement and how “a group of four Directors (including the chairman and deputy chairman), has held office continuously for over a decade, operating governance of the station to retain control and obstruct(ing) democratic processes.”

However, the ACMA found problems at the station persisted with the watchdog then choosing to issue remedial directions forcing the station to develop a community consultation strategy and structured engagement program, clarify the rules around membership and the way that membership applications are dealt with; and report back to the ACMA on progress.

The watchdog found that if Radio 2VTR fails to comply with the remedial directions and increase membership and participation the ACMA may look to take further action, including suspending or cancelling the community radio station’s licence.

This is not the first time the regulator has reprimanded a community radio station. Last year mature-age focused radio station 4SFM, on the Sunshine Coast,  was also reprimanded over its community engagement. 

Nic Christensen 

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Hawkesbury community radio reprimanded by ACMA for failing to include the community

Energy companies switch on summer marketing push as they compete for customers

Here’s a wrap up of some of the latest marketing efforts from energy companies.

Ergon Energy appears to have ditched its ‘Grim Llama‘ in favour of a team of Scouts who urge Queenslanders to “be prepared” this Summer when it comes to having a storm kit prepared to come with unpredictable weather and powerful storms.

 

The 30-second ad is supported by some shorter spots which remind audiences to look out for fallen power lines in a storm and to stay updated for any power outages with Ergon’s outage finder.

Clemenger BBDO Brisbane is Ergon Energy’s creative agency of record.

Origin Energy is currently pushing its retail offering of $100 off customers energy bills whenever they need.

Clemenger BBDO Melbourne is Origin Energy’s creative agency of record.

AGL Energy is spruiking its $0 upfront on solar panels offer in a campaign which sees customers off “the other company” offered the same price.

The company continues to carry out “$0 experiments” in a range of other situations from a cafe, to a chicken shop, an aquarium, a vending machine and a butcher.

McCann Melbourne is AGL Energy’s creative agency of record.

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Energy companies switch on summer marketing push as they compete for customers